sofia sagel sanchez

Photo booth strip of Sofia smiling, pinned with a paperclip

i’m a product designer based in barcelona, focused on growth and top of funnel conversion

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work

couple onboarding

Description
Redesigning onboarding to reduce drop-off, improve data quality, and drive early activation.
Role
Sr. Product Designer
Client
The Knot
Platform
iOS & Web
Year
2026
See project →

travel search component

Description
Redesigning the booking journey to give subscribers more flexibility, visibility, and control.
Role
UX/UI Designer
Client
Caravelo
Platform
Web
Year
2024
See project →

subscription management

Description
Turning a legacy subscription platform into a scalable, self-service B2B product.
Role
Product Designer
Client
Caravelo
Platform
Web
Year
2025
See project →

multi brand design system

Description
Building Caravelo’s master design system to speed up launches and make client customisation seamless.
Role
Product Designer
Client
Caravelo
Platform
Design system
Year
2023
See project →

about me

A sunny street in a European city, taken while traveling
traveling
Melba, a black dog, curled up on a bed
melba–my–dog
A pink and orange sunset over a country road
sunsets
A handmade ceramic mug held up outdoors
pottery

who i am

outside of work

born in atlanta
raised in buenos aires
living in barcelona

art>science

i like to question the why of things

i don’t like coffee and prefer matcha

what people say about working with me

  • “It’s been truly super nice working with Sofia – she’s one of the most reliable & passionate professionals I’ve worked with.”

    –Karen W.
    Delivery Director

  • “Sofia was a key part of shaping and building our product. She has this great mix of creativity and structure, working with her made collaboration between design and development super smooth.”

    –Esteban J.
    Frontend Developer

  • “She consistently stands out for her diligence, organization, and commitment to quality design — her work is always well-documented, backed by research, and aligned with industry best practices.”

    –Carla B.
    Product Manager

  • “The amount of work she’s able to deliver is impressive despite the context switching she can face. She’s open to feedback and always trying to improve our life as developers.”

    –Florent C.
    Tech Lead

a few brands I’ve worked with

want to connect?

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